How to Use Pantones 2023 Magenta Color

The Pantone Color Institute has selected a color of the year every 20 years, and their selection for 2023 is a beautiful shade of magenta. An electrifying red tone, “Viva Magenta” (18-1750) shows little restraint. It grabs attention, but it’s also inspiring. 

Pantone refers to its most recent choice as “a shade rooted in nature descending from the red family and expressive of a new signal of strength.”

Says the company, “Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.”

Without question, this color does grab the eye. But that said, how can you use it in your home?

How to Use Pantones 2023 Magenta Color

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Go “all-out”

Even though it’s a daring color, a room can be energized by using all-over magenta if you’re brave enough. 

Make sure the room receives a sufficient amount of natural light from a window or skylight to keep the room from feeling overly dark. 

Consider painting accent walls in Viva Magenta if you want to go big with the color, without as much of an investment. This makes it simple to repaint if you change your mind later. 

To avoid overcrowding the space, keep additional components as neutral as possible.

Lovely accents

“Viva Magenta” is a vibrant color that has the potential to take over a space. Therefore, if you’re hesitant to go too bold, it’s best to use the color sparingly and think about using it on just one piece of furniture. 

In recent years, designers have increasingly incorporated big, bold pieces of furniture into their clients’ designs, like sofas and armchairs in berry hues.

Refresh the exterior

Improve the curb appeal of your home by updating the front door.

Beautiful magenta doors are the most striking, and many designers adore them, as evidenced by the frequent use of this color in front door images that are widely shared online. 

Using this color exudes a cozy, welcoming atmosphere, and the pink-toned red is a new, stylish spin on traditional red.

The vibrant color Viva Magenta has the potential to overtake a design if used carelessly. It can, however, also make a bold statement, add a splash of color, or blend in with other design elements.

Color palettes to use with Viva Magenta

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Unsurprisingly, the “magentaverse” color scheme recommended by Pantone includes a number of subdued, organic hues like Pale Dogwood, Gray Sand, Fields of Rye, and Plein Air.

Among the neutral colors in this palette, Viva Magenta is the most striking hue. There are many other ways to use color theory and Viva Magenta in your designs, though, if muted grays and sandy browns aren’t your thing.

Monochromatic colors

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Monochromatic color schemes use one color in a variety of tints, shades, and tones. In this color scheme, the Viva Magenta hues become lighter and lighter as more white is added to each color.

Analogous colors

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Analogous color schemes usually consist of three adjacent colors on the color wheel. However, you can increase it to as many as you’d like.

Triadic colors


The three colors that make up an equilateral triangle on the color wheel are known as triadic color combinations, however, it is common to use more if desired.

Complementary colors


The most common kind of color combination is often one that uses complimentary colors. These color combinations create balance by being opposite each other on the color wheel. 

You have probably chosen a complementary color scheme based on what looks and feels good, whether you were aware of it or not.

Tetradic colors


Tetradic color schemes typically consist of four hues—two complementary color pairs that form a square or rectangle on the color wheel.

Finally, while the color wheel is a great tool, there’s no reason why you can’t choose a color scheme that you love and enjoy, no matter what the experts say. It’s your home, after all, right?

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