The Pantone Color Institute has selected a color of the year every 20 years, and their selection for 2023 is a beautiful shade of magenta. An electrifying red tone, “Viva Magenta” (18-1750) shows little restraint. It grabs attention, but it’s also inspiring. 

Pantone refers to its most recent choice as “a shade rooted in nature descending from the red family and expressive of a new signal of strength.”

Says the company, “Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.”