A relatively obscure yet potentially profitable side gig for homeowners is renting out their property for photoshoots. Productions are always on the lookout for homes that have a distinctive character, and if you’re lucky enough to own a property with unique features or an interesting vibe, photographers or organizations might pay significant daily fees to use your home as a backdrop for photo, television, or even film shoots.
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The modern home has evolved far beyond mere shelter into a carefully curated space that balances aesthetics, functionality, and comfort. Today’s homeowners face the challenge of creating environments that not only look sophisticated but also provide the practical comfort needed for daily living. This integration of style and substance has become the hallmark of contemporary interior design, where every element serves multiple purposes without compromising on visual appeal.
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In this episode of the Be a Smarter Homeowner podcast, hosts Elizabeth Dodson and John Bodrozic discuss the importance of their professional community and how HomeZada Professional was developed to assist professionals in better serving homeowners. They explore the various ways professionals can engage with homeowners, the self-service nature of HomeZada Professional, and the different models of engagement available. The conversation also highlights the importance of branding and customer engagement, the types of professionals that can benefit from HomeZada, and the potential for affiliate marketing strategies. The episode concludes with a call to action for professionals to leverage HomeZada to enhance their services and support homeowners effectively.
Takeaways
Laughter is essential for maintaining a positive outlook.
HomeZada Professional was created to support professionals.
Engagement with homeowners is crucial for professionals.
HomeZada Professional operates on a self-service model.
Branding is key for professionals to retain customers.
There are three models of engagement for professionals.
Different types of professionals can benefit from HomeZada.
Creating value beyond transactions is important for professionals.
Affiliate programs can enhance marketing strategies.
The mission is to make homeowners smarter.
Sound bites
“Laughter is good for the soul.”
“It’s completely self-service.”
“This is super duper.”
Chapters
00:00 Introduction and the Importance of Community
02:01 Understanding HomeZada Professional
05:45 Engagement Strategies for Professionals
11:51 The Three Models of Professional Engagement
17:58 Types of Professionals and Their Roles
23:56 Affiliate Programs and Marketing Strategies
30:11 Conclusion and Call to Action
Not long ago, a “primary suite” meant one main bedroom tucked away for the homeowners and a handful of secondary bedrooms elsewhere in the house. More recently, that definition has expanded, driven by changing household needs and a growing desire for flexibility.
Whether you’re planning for multigenerational living, aging in place, or future rental opportunities, dual primary suites can be a smart design choice if you understand how they work and what they require.
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Who doesn’t remember the “McMansions” of the 1980s?
Defined as “a large house in a suburban community, typically marketed to the middle class in developed countries,” owning a massive suburban home was a desirable goal for years.
More bedrooms. Much more square footage. More everything. But lately, homeowners and buyers are starting to ask a different question: Do we really need all this space?
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