Last week, the Victoria’s Secret organization decided to say goodbye to direct mail catalogs … breaking some hearts everywhere, but not as many as you think. The company that owns Victoria’s Secret, L Brands, is not only saving close to $150 million in expenses, but they are moving with the times. Their financial executive indicated that the catalogs did not have an impact on sales. And the organization wanted to relook the way they built their company. What would a company built for the first time in 2016 look like versus one built in 1977. In 2016, a new company can start without direct mail pieces and still be successful.
So what does all this mean to you. As the world continues to leverage digital platforms to create a more paperless environment, you too can leverage technology solutions to help manage the paper in your life. These digital platforms will also help you stay current with the advancements that technology provides us. Look for tools like HomeZada that increase your productivity and organization through paper organization. And understand how these tools can manage the specific paper in your life or help you manage the items in your life. We are becoming a more and more digital as a society. And thus,paperless world enabling us to become better organized.